1. Prioritise User Experience (UX)

A good website starts with the user. Think about how your visitors will navigate the site. Keep layouts clean, buttons easy to find, and information clear. A well-structured site map and intuitive navigation reduce bounce rates and keep users engaged.

Tips:

• Use clear headings and sections

• Avoid clutter and distractions

• Ensure all links and buttons work properly

2. Responsive Design is a Must

With more users accessing websites on mobile devices than ever before, your site needs to look great and function well on screens of all sizes. A responsive design adapts automatically, ensuring usability across smartphones, tablets, and desktops.

3. Optimise for Speed

No one likes a slow website. Site speed affects both user experience and SEO. Compress images, use modern coding practices, and consider using a content delivery network (CDN) to improve load times.

Quick Wins:

• Minimise large media files

• Use lazy loading for images

• Avoid unnecessary plugins

4. SEO Best Practices for Small Businesses

Your website won’t do much if people can’t find it. Search engine optimisation (SEO) helps you rank higher in search results. Use relevant keywords, write quality content, and optimise your meta tags.

Essential SEO Tips:

• Focus on long-tail keywords relevant to your business

• Optimise your page titles and descriptions

• Add alt text to images

• Create blog content that answers your audience’s questions

5. Strong Visual Design

First impressions matter. Use your brand colors, readable fonts, and high-quality images to create a visual identity. Consistency across all pages builds trust and keeps your brand looking professional.

6. Clear Calls to Action (CTAs)

Your site should guide visitors toward taking action—whether it’s contacting you, buying a product, or signing up for a newsletter. Use clear, concise CTAs placed strategically across your site.

Examples:

• “Get a Free Quote”

• “Schedule a Demo”

• “Download Our Guide”

7. Maintain and Update Regularly

A website isn’t a one-and-done project. Keep it fresh by updating content, fixing bugs, and making ongoing improvements. Regular maintenance ensures your site stays secure and effective.